![]() ![]() It’s a slightly different story over at Marriott, which launched its MidX Studios (also a working title) brand earlier this week during the New York University International Hospitality Industry Investment Conference. ![]() Marriott’s new addition to the budget hotels landscape Hilton is still evaluating the earning structure for base points accrued from Project H3 stays, a company spokesperson told TPG. One thing to keep in mind is whether Hilton floats a lower base point earning rate at Project H3 like it does with Tru and Home2, where guests earn 5 base points for every dollar spent compared to the 10 base points per every dollar spent at the company’s other brands. The Points Guy will not share or sell your email. I would like to subscribe to The Points Guy newsletters and special email promotions. Hilton Honors Diamond status kicks in after a member earns 120,000 base points. It takes 25,000 base points to earn Hilton Honors Silver status, while 75,000 base points are needed for Hilton Honors Gold status. There will be bonus point kickers for every 10 nights a guest stays at Project H3. Hilton Honors members will receive elite qualifying nights and earn base points from their stay. The biggest draw for points and miles travelers will likely stem from the ability to earn elite status from a stay at Project H3. Hilton anticipates the new brand will cater to travelers who stay for 20 nights or more per stay. There will also be a flexible payment slider where guests can choose any combination of points and cash to book a stay. While an earlier version of this story, based on materials initially supplied to TPG from Hilton, indicated all Hilton Honors elite benefits would be offered, a company spokesperson later indicated following publication the on-property elite benefit strategy is still in the works. ![]() Hilton’s Project H3 (a real brand name is still in the works) extended-stay hotel brand, where rates are expected to be around $100 per night, will offer Hilton Honors elite benefits to travelers who book directly with Hilton. Hilton and Marriott, however, appear to have the biggest differences between brands, though the outside public might initially believe they're similar options. Hyatt’s new Hyatt Studios brand appears to be more about expanding Hyatt’s reach into a slightly more affordable segment of the market than its current Hyatt Place and Hyatt House lineup, the company’s two most affordable brands. But, dig a little deeper and it appears even these budget brands will cater to different types of travelers and loyalty benefit strategies. Hilton, Hyatt and Marriott all launched new extended-stay hotel brands geared toward budget-minded travelers in recent weeks. It may not be quite exactly the battle of the budget brands as originally envisioned, as the world’s largest hotel companies appear to be taking different strategies when it comes to expanding into more affordably priced travel segments. ![]()
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